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Will OdeCloud’s Osar Iyamu be able to effectively guide his company using the values of ‘Doughnut Economics?’
OdeCloud currently isn’t a “doughnut brand,” but Co-Founder/CEO Osar Iyamu certainly believes it one day could be.
In case you missed our previous post, we highlighted economist Kate Raworth’s 2014 TEDx talk, “Why it’s time for ‘Doughnut Economics,’” as well as Osar’s motivations behind sharing Raworth’s talk with OdeClouders.
Following up on that post, we excerpt my challenge to Osar: Is OdeCloud willing to shape itself into a company that implements doughnut economics?
This challenge was inspired by the following hypothetical Raworth presented near the conclusion of her talk:
What if every company, when it sat down to do its business strategy, sat down around this doughnut table and said to itself, “Is our brand a ‘doughnut brand?’ Is our core business model helping to bring humanity into that safe and just place between planetary and social boundaries — or at the very least, not profiting by pushing people out of it?”
Kate Raworth, “Why it’s time for ‘Doughnut Economics,’ TEDxAthens, 2014
Currently in the early processes of gathering data from the beta version of their NetSuite admin ticketing app, OdeCloud luckily has a long way to go before fully solidifying their business model. With that flexibility, they have the opportunity to include most, if not all, of the ideas Raworth presents.
The question now, however, isn’t so much as to whether OdeCloud actually commits to being a doughnut brand, but how a company revolving around information technology and freelancing goes about including ideas concerning planetary sustainability and social justice.
Transcription
Angelo Mendoza (00:00):
Well that I, I think that’s a great segue to my next question, because my very next question was actually gonna be, um, I mean, there’s this term that she brought up, uh, that Kate Raworth brought up. It’s the term, uh, doughnut company, you know, doughnut business. Do you think OdeCloud is a doughnut company or if it’s not, do you think it could be one day?
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Osar Iyamu (00:23):
I think it could be. I think it could be. And if it’s not, then I’ve basically missed something very, very important. I probably, if it’s not gonna be, and I know I’m not gonna be able to do anything about it, I should just stop whatever I’m doing right now and just go home because I think every company should be a doughnut company because I mean, I like the idea, which when at one point on the video, she say, “Hey, every business meeting or every, you know, when you bring your advisors to the table, always have like a doughnut table,” right? Basically, as you design your business strategy, you design your marketing strategy, always have a doughnut as a starting point, then see if that strategy fits within the doughnut center or not, right? So I think that’s a great idea because I don’t think we have figured out everything yet about OdeCloud.
Osar Iyamu (01:11):
There’s still a lot to build and design — which is good because I think we haven’t put ourself in a hole that we cannot take ourself out of right? So we still have a lot to build. I would say it is from this point from now and from this, from this discussion today that we should always kind of think of that doughnut as we build this business and say, Hey, maybe our next version of this feature should actually allow more. I don’t know, more of whatever is in that middle of the doughnut. Right? So as we build features in the platform, do we have any feature supporting people, being able to live within that center of the doughnuts, right? That’s kind what I have in mind right now. So yeah, definitely. I would love for the, I mean, I’m gonna push this company to be a doughnut company, no matter what it, what that means, right? It could mean maybe not taking some clients, even if they’re amazing clients, but if they don’t help us fit within the doughnut — in the area we’re supposed to fit in — maybe we’ll have to say no to that company, right?
Angelo Mendoza (02:10): Right. Right.
Osar Iyamu (02:11): Something like that.
Angelo Mendoza (02:12): Interesting. Okay. Awesome. Yeah.
Osar Iyamu, CEO
About
12 years ERP consulting experience including 5 years with Deloitte Consulting in Canada. During these years I have had numerous opportunities to be involved in all key phases of NetSuite and SAP implementation projects, taking on different key and lead roles (Project Management, Planning and Scoping, Design, Configuration, Development Coordination, Training and Post Go-live support).
✅ Expertise in NetSuite:
All ERP standard and advanced modules, CRM and Workflows using SuiteFlows.
✅ Expertise in SAP:
Sales and Distribution with integration to Material Management, Warehouse Management System, Customer Service, Finance and Controlling.
My consulting experiences, have allowed me to gain thorough expertise of Financial and Logistic business processes to assist business in strategic projects in the areas of Finance & Accounting, CRM, Order-To-Cash, Procure- To-Pay, Inventory, Demand and Supply Chain Management.
